A good friend, and even better writer, asked me the other day what advice I would give her about blogging, as she launches her very own blog. You're not Chicken Little if you dare to put your words out in the world, so I applaud the many who do. Before you think about the business of your blog, I implore you to . . .
Make your blog
You've probably started a blog, because you have something to say. Something compelling you want to write about and share your knowledge with others. Before you start, understand your goals for blogging.
- Are you blogging to be a professional blogger? This means you derive income from your blog.
- Are you blogging to market your business? This might look like short posts to talk more about what you can offer to others.
- stick to a schedule
- be consistent
- have something of value for your reader
A beginning blogger might go on Facebook looking for advice on blogging, and readers, not bloggers, give advice - they, of course, mention the schedule and consistency. Why? Because they benefit from you it. But ask yourself - DO YOU? You are not getting paid for this, most likely, so I'd rather you think about why you are blogging than why you need to be consistent.
Readers, who have never done a blog, have no earthly idea what goes into just one post. It is not just composed of writing - there's photo editing, word editing, research, etc. The amount of hours it takes me to do one post like this interview, of a website highlighting moms and creativity, might take 5-6 hours. An interview like this one takes about 7-8 hours. And I'm not getting paid a nickel for any of it, which is not a comment made to complain. It's a comment made to help you understand the time involved, in order to help you align your time and energy with your goals.
The three main reasons people give up on blogging are:
- The amount of work it takes.
- No income is being derived from it.
- No one is reading it.
Here is how I made my blog work for me and pull a profit.
- I keep no schedule. Why? Because I am a freelancer and work at a variety of things where my schedule changes weekly. I may have more time one week to post than another.
- I try things out. Bathroom Diaries is the one that I love the most right now. If someone thinks it's weird, what do I care? I'm not doing this as my real job. And I love interior design, so this enables me to do something quick, fun and that makes me smile.
- If I have something to say, I say it. My blog is not about mental illness. But if I have a subject nagging at me, I write about it and move on.
- I use it as a vehicle to promote things I love, like artists, and learn from them. Interviewing creative people is my crack.
- I keep blogging. I love the visual and written memory of my days here on this planet for myself and for my kids.
When someone reads my blog, and takes a moment to comment, that is money to me. But even if they don't, I keep going, because I enjoy writing. I want to be a paid writer, not a paid blogger.
So, how am I pulling a profit? Once I started interviewing creative people, something I wanted to be paid for, I did it for fun in my free time. Then, I started getting work as a writer. People were reading the interviews, saw that I could write, and eventually, it paid off. Blogging opens doors.
If you have something to say, I beg you to have the courage to write about it and see the direction it can take you in. The friendships you will make and the perseverance you will develop can't be anything but good for your soul.