Wednesday, January 21, 2015

How I Write for Artists & Why I Love Doing It

Recently, I was hired by a local artist/entrepreneur named Angela Smith to rewrite her LinkedIn page for her company, Purl & Loop.  Angela, a former Houston real estate agent, who had little time for creative pursuits, had dreamed of the idea of producing needlework kits.  She saw a niche in the market of fiber kits, envisioning creating kits that had every item you needed included with clear instructions. With a full-time job, she had limited time to create, and ordering kits that required her spending time sourcing more materials, instead of creating, were frustrating.

I went to Angela's place of business, interviewed her for 2 hours, going through her operations and looking at her product line.  This is how her LinkedIn profile read before we met.

Purl & Loop provides contemporary needle arts kits and supplies with a focus on crewel embroidery, knit & crochet, and needle felting to the time pressed individual. We also have some magnificently inspiring books loaded with quick gratification projects and ideas to spark your modern creativity. We seek to the primary resource to those who want to spend more time creating and less time searching for all of a project's components.

After talking with her, I realized she was doing much more then selling online retail kits, she was selling products she was designing and manufacturing through wholesale markets, like the wooden loom pictured below.  These handmade birch looms are made here in Houston in her studio.  Who knew?

This is how we changed the first paragraph:

Purl & Loop specializes in creating contemporary fiber art kits for the online retail & wholesale markets. Focusing on knitting, needle felting, and weaving, our mission is to create kits that provide every component needed to complete our projects, which makes the consumer/crafter spend more time creating and less time sourcing materials.

I added an additional paragraph to her LinkedIn profile elaborating on what her responsibilities were, and how her MBA, that focused on operations, was used to create a whole new aspect of her business. 

This is another type of loom she produces made out of acrylic.

Here is the copy for the second paragraph...

Responsibilities include conceptualizing & designing both the kit and finished project, writing/editing copy for instructions, sourcing supplies, streamlining production and creating packaging. To establish and maintain an effective website, studio and wholesale business, along with profitable trade shows, Angela utilizes constant resource management skills including, but not limited to, cash flow management, appropriate staff planning, supply chain management, freight considerations, and photographic styling. Purl & Loop manufactures, assembles and hand finishes their looms and kits in-house with supplies purchased from US or North American companies. Graduating with a Masters of Business Administration, with a focus in operations, Angela has been able to utilize her education to create and merchandise her product, market her company, hire and efficiently utilize productive staff.

Along with selling inspiring books loaded with projects on her website, Angela has produced how-to video tutorials to spark modern creativity amongst her customers.

I was also able to help Angela with the Bio of her on the website page.  This is sort of my dream job, listening to people describe the spark that got them started, the steps of how they got things going and watching them tell me about what they feel passionate about.

If you need some help writing about yourself, or what you do, I am here to listen, feel your passion and help you communicate that belief.

Monday, January 12, 2015

How the Teepee Fits in The House & Where to Find One

This is Lucy's room.  I used to wish it was all linen colored, with pale, pale pink accents and a lot of white (aka something I saw in The Restoration Hardware Baby & Child catalogue).  After reading Myquillyn Smith's book, The Nesting Place, I took a hard look at myself, and decided this is what I have, and I will make it work.

It sort of helps to have books that match your decor.
And btw, Lucy seems to like these books, as much as I did.

I am embarrassed that I had linens from Carol Hicks Bolton
and was thinking about re-doing them (really?). 

 A doll house I got for Lucy by selling one of my purses.
Seriously.  I sold a purse for this house.

 This was the tent that Lucy received from Santa.
It is made by a company called Dolly and Frances
The tents are one-of-a-kind and have hand-painted details (like the fairies on this tent), utilize vintage fabrics & are true works of art.
Installation, or should I say set-up, takes all of 25 seconds.

               I try to limit the amount of stuff in her room.
With focus on handmade items and well,
Pee-Wee Herman memorabilia and PEZ containers.

 There isn't tremendous space, but the tent fits in nicely, serves wonderful purposes and I'm so very proud of the space.
I don't need crown molding, a new chandelier, or anything else
to make this space more complete.

I love promoting artists.
Today I promote the work of Dolly and Frances.
Two girls making tents that make little girl's dreams come true.
And one Myquillyn Smith, who has taught me

"It doesn't have to be perfect,
to be beautiful."

Friday, January 9, 2015

Folk Art House - Part Two - The Living Room

So if you missed Part One, of this home, here it is.  
This is a little more than the dining room, 
but why worry about these details?
Just bring on the pictures!!!!!!!

Lit Folk Art Filled Cabinet

Top of Cabinet - Anthro deers, but, of course

Detail inside cabinet

More of local artist Monti Mayrend's ceramic work
These three vessels are his - love how this Santa's
hat and beard mimic the pieces

Detail of banister I posted on Instagram

My little helper, Lucy Lou, and the whole reason I do this blog

All Black Skeleton Nativity - I thought many times of swiping

Hope you enjoyed the quick tour.

Wednesday, January 7, 2015

Folk Art House at Christmas Time - Dining Room

I get to help decorate a house every Christmas, well
more than one now. When I say help, I want 
to be clear that these are not my ideas.  
They belong to two very talented creative women:
Susan Jackson, the interior designer I work for and 
a very talented stylist named Lisa Sacaris.

The table setting is all Susan.
Faint if you must, it was breathtaking.

I snapped this picture before Christmas, and posted pictures, but was disappointed at not being able to show you more.
I wanted you to be able to see how the Mason Jars
would fit into a centerpiece setting and those 
gorgeous angels at the very end of the table,
I had to get better pictures of.

Look at the detail on the silver glasses.
The plants are miniature Christmas cactuses in 
ombre vases that Target carried two years ago.

I'm glad I got a better picture of this, because 
it was S-T-U-N-N-I-N-G.

So, now you have seen it without plates and glasses,
and then what it looked like in all its shiny glory.
Working with these women is a dream come true for this project, 
I learn so much and it always gets me motivated to come
home and get my own house done for Christmas.

 Above the dining table is a decorated chandelier.
I wish I could get a really good shot of it, but
the dimensions of the room, sort of prevent it.
So, I took a bunch of close-ups of what is in it.

These white ceramic cones are new this year by
local ceramic artist Monti Mayrend.  I will be showing
more of his work when I do a post on the living room.
These ornaments were my favorite of all.

These mercury baskets with elves and trees in them hang down from the fixture along with three mercury glass votives that get lit
This must have about 50 ornaments on it.
They are wired and a boxwood garland is also added.

I'll be back another day to show you the living room, kitchen
and more of that devil banister.